Attitude, not Altitude
“Virtus, Cupido! non Altitudo”
“Climb the mountain not to plant your flag, but to embrace the challenge, enjoy the air and behold the view. Climb it so you can see the world, not so the world can see you.” David McCullough Jr.
People often ask: “What’s the hardest part about being at 3,014 meters above sea level? Is it the thin air? The steep climb or the unpredictable weather?" We usually reply with smile - “None of the above".
The hardest part is keeping a good attitude when your coffee gets cold faster than you can drink it.
And that’s the heartbeat of our motto: “Attitude, not Altitude.” - “Virtus, Cupido! non Altitudo”
More than Just a Number
Altitude itself is just a number on a map. Yes, 3,014 meters of elevation is impressive, but numbers alone don’t build communities, protect nature, or inspire change. Attitude does.
It is the mindset of care, creativity, and courage that transforms a simple mountain hut into a hub of sustainability, culture, and connection.
Mountains as Bridges
At Altihut, we don’t see mountains as barriers. We see them as bridges between people, between ideas, nature and responsibility.
Here, passion rises higher than peaks. “Less is More” and Small acts like carrying your trash back down, sharing a story with a stranger, or daring to unplug matter more than reaching summits.
Competing with Indifference
We don’t compete with Everest or Alps. We compete with indifference. And we do it with humor, heart, and the occasional reminder that Wi-Fi at 3,014 meters is somehow more reliable than in some offices down in the valley. So when you visit Altihut, don’t measure your experience in altitude gained. Measure it in attitude shared.
Mountains don’t care how high you climb. But they always reward how you choose to be while you’re up here. Attitude is what makes altitude meaningful. It’s not about the numbers, the muscle in your legs, heavy weightlifting capabilities and medals hanging on your wall. It’s about passion for people, respect for nature, and the drive to change the world with empathy and vision with passion.
That is the spirit that counts. That is the spirit of Altihut.
